To fight against piracy and protect the copyright, the standardization group JPEG strongly believes in the potential of blockchain, combined with other methods like signature and the Watermarking.
Copyright infringements of images are commonplace in the Internet age. But the blockchain could help improve respect for copyright, as well as fight against false information.
At least that’s the position of the JPEG, the organization behind the standardization of the eponymous image format. The The Joint Photographic Experts Group is currently conducting workshops around the blockchain.
As reported Digital trend, the group wishes to gather opinions on the possibility of creating a blockchain standard capable of helping individuals to quickly identify a fake photo, but also to allow photographers to fight against flight of their images.
The ambition of JPEG is therefore to create a common system, a single standard, exploiting encryption, hash signatures (hash), watermark (or watermarking), or even a combination of these techniques.
The identification information of an image would thus be entered in its metadata. The initiators of the project even consider that such a system could benefit social networks in their fight fake news.
At this stage, however, these are only food for thought. The task force is currently discussing this with industry players. However, he already considers the potential of the technology “great” blockchain.
In addition to identifying false news and detecting copyright infringement, the JPEG suggests that such a standard could also have advantages in media analysis and opens up possibilities in the areas of privacy and Security.