Very occasionally you see the crypto world interfering with the sports world. Two American sports teams were added this month. The latest is NBA team Cleveland Cavaliers.
Many advertising options
The accompanying press release states that UnitedCoin can advertise fully during the matches at the Quicken Loans Arena, the home of the team. UnitedCoin also gets the opportunity to advertise in the center of Cleveland.
UnitedCoin will also place advertisements at Cavs Legion, an e-sports team that plays games on Twitch. They mainly play basketball games from the NBA2K series. And as icing on the cake, UnitedCoin also gets an advertising spot on the field of the Cavaliers in NBA2K20.
Same vision for fans
The Cavaliers manager, Nic Barlage, says the team supports emerging tech in the US:
“As decentralized technology continues to evolve, we know it’s important that we stay ahead. We want to be able to estimate how this will affect the fan experience and activities if we continue. “
“We are happy to work together with UnitedCoin, a like-minded company. They get motivation from applying innovative technology such as blockchain, and how this can affect our fans. ”
What is UnitedCoin?
UnitedCoin claims that they are registered with the US Securities and Exchange Commission (SEC). The platform promises to send and receive fiat and cryptocurrency users using an email or telephone number. They also offer a service that allows you to link your cryptocurrency to your payment card, so you can pay for goods and services with your normal bank card with crypto goods and services.
The company participated in the Mexican branch of Plug and Play, a start-up accelerator program with 26 locations around the world. That’s where the collaboration with the Cavs comes from, one of those 26 locations is in Cleveland.
“Our partnership is a great opportunity to introduce Cavs and Cavs Legion fans to our blockchain platform. We also want to educate fans about the benefits of cryptocurrency, which we consider a safer alternative to cash, ”said UnitedCoin founder and CEO Derek Jones.
Last week the Litecoin Foundation announced a collaboration with the Miami Dolphins. The Dolphins are an American Football team and they place Litecoin advertisements in the NFL stadium and online. The Litecoin Foundation previously advertised during UFC battles.