Firefox Experiment is testing Bing as the default search engine

estudios de firefox

Firefox Experiment is testing Bing as the default search engine

Mozilla is running an experiment on 1% of the Firefox desktop population currently, which sets the default search engine to Bing in the web browser.

Firefox ships with different search engines by default, and one of them is set as the default search engine. The default search engine is used when users type in the browser’s address bar or use the search field on the browser’s new tab page.

There are regional differences when it comes to the default, but in most regions, it is Google Search. Mozilla and Google extended the search agreement in 2020 for another three years. Google pays Mozilla “between $ 400 and $ 450 million per year,” so its search engine is the default in Firefox in most regions. Google has been Firefox’s default search engine since 2017, when Mozilla terminated its search agreement with Yahoo early.

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Firefox users can change the default search engine to one of the other engines that are included by default, or an engine that is not included but can be added. Microsoft’s Bing search engine is included by default and users can switch to it in Firefox with just a few clicks.

The SUMO post of September 15, 2021 lists the search experiment in Firefox:

Starting September 6, 2021, 1% of the desktop user base will experiment with Bing as the default search engine. The study will last until early 2022, and will likely conclude in late January.

The study began on September 6 and will run through early 2022, probably January 2022. Approximately 1% of Firefox desktop users may notice that the default search engine is changed when the Firefox installation is chosen for the experiment.

Is the search engine switched regardless of whether the user has switched it to another search engine? Or is it only changed, if the user has not changed the default search engine? One would expect the latter to be the case.

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Tip: Load Over: Studies in the Firefox address bar to list the studies the browser is currently participating in and has already completed. Firefox users who do not want to participate in studies can disable the “Allow Firefox to install and run studies” preference in about: ferences # privacy.

Mozilla does not reveal why it is running the study. A plausible explanation is provided by Sören Hentzschel, who suggests that Mozilla might want to have a backup plan when the search contract with Google runs out in 2023. Google may be interested in extending the search agreement, but if the agreement fails, Microsoft it would be one of the few remaining options. for Mozilla. Most of the revenue comes from search engine bidding.

How many Firefox users would revert to Google or switch to another browser entirely if Bing became the default?

Now you: What is your preferred search engine right now?

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