How to create a Google survey: Tips and Tricks

How to create a Google survey – Having the need to interview a sample of people in order to collect some statistical data, you have decided to create a survey online. Among the various services that allow you to create one, you have been advised to use the tools made available by Google, which allow both to create simple questionnaires to share with people of interest and to carry out real market research. Being at your first experience of this kind, however, you do not know how to proceed and would like my help to get more information about it.

That’s the way it is, am I right? Then I’ll be happy to help you and explain how to create a survey on google. First, I’ll show you the step-by-step procedure for taking a survey with Google Modules, the free service offered by “Big G” that allows you to create surveys and quizzes of various kinds. Next, you will also find directions to use Google Surveys, a service that allows you to do market research easily and at low cost.

How do you say? Is that exactly what you wanted to know? So let’s not dwell further and get to the heart of this tutorial. Make yourself comfortable, set aside five minutes of free time to devote to reading the next paragraphs and carefully follow the instructions I am about to give you. By doing so, I assure you that you will be able to create a new survey and get all the information you want. Happy reading and good luck for everything!

How to create a survey on Google Forms

Google Modules is the first solution you can consider for create a survey on Google. It is a free service that allows you to create various types of forms and, after sharing them with other people, to automatically collect the results and view them easily.

To carry out a survey with Google Forms from computer, linked to the main page of the service and, if you have not already done so, log in with your Google account: then select theaccount Google of your interest (or press on the item Use another account if the account you intend to use is not listed on the screen Choose an account), enter the password in the appropriate field and click on the button Forward.

At this point, press on the item Template gallery and consider if there is a ready-to-use template available that suits your needs. If, on the other hand, you want to create a survey from scratch, click on the option Empty and, first, enter its title and description in the fields Untitled module e Module description.

Once this is done, enter the first question of the survey in the field Untitled question, enter the first answer option in the field Option 1 and press on the item Add option, to add more response options. If, on the other hand, you want to set a type of answer other than the multiple choice one (which is set by default), click on the item Multiple choice and, using the appropriate drop-down menu, choose one of the other available answer options among Short answer, Paragraph, Check boxes, Drop-down list etc.

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Using the tools visible in the box on the right, for each question you can also add any images (by clicking on the landscape) and videos (by pressing the ▶ ︎ button), import questions from other modules (by clicking on the arrow inside a square) and create new sections within the module (by clicking on the icon two rectangles).

To add a new question, click the button instead + and repeat the procedure just described. Alternatively, if you want to keep the style of a previously created question, you can duplicate it by clicking on the option Doubles (the icon of two overlapping squares) located at the bottom. Also, by moving the lever next to the item Obligatory gives OFF a ON, you can make the answer mandatory for the selected question, while to delete it you can click on the icon trash can.

After adding the questions of your interest and any answer options, you can move on to customize the survey by changing its graphical appearance. To do this, click on the item Customize theme (the icon of palette, top right) and act in the sections Heading, Theme color, Background color e Font style, to add any image to use in the survey header and customize the colors and font of the text.

Google Modules

By clicking, instead, on the icon of the gear wheel located at the top right you can manage the module settings and add further customizations, such as setting a confirmation message for each response entered by users.

Once the survey has been created and all the changes of interest to you have been applied, click on theeye, to preview it. If the final result is to your liking, click on the button Send and, if you wish to email it to the people of your interest, enter the various email addresses in the field Email and press the button Send.

Alternatively, by selecting the tabs Link (the icon of chain) e Embed HTML (the icon “”), you can copy the form link or get the HTML code that allows you to embed the survey in question on your website. To learn more, I leave you to my guide on how to create Google forms.

At any time, by connecting to the main Google Forms page with your Google account, you can apply further changes to the survey and, above all, view its responses. To do this, find the form of your interest in the section Recent modules, click on it and, in the new open page, select the item Answers, to view all the answers provided by the people who filled out the survey.

By clicking on the icon of three dots and selecting the option Download responses (.csv) from the menu that is proposed to you, you can download the answers in the form of a CSV file, while to print them you can choose the option Print all responses. To stop collecting responses, instead, move the lever relative to the item Accept reply gives ON a OFF. To learn more, you can take a look at my tutorial on how to see the answers on Google Forms.

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Google Modules

If you prefer to create a survey from smartphones and tablets, you should know that Google Forms is not available as an application. However, you can use the browser installed on your device (eg. Chrome on Android e Safari on iPhone / iPad) and follow the instructions I gave you in the previous lines of this guide to create a new survey with Google Forms from your computer.

If, on the other hand, you want to customize a previously created form or view its responses, you can use the Google Drive for devices Android e iPhone/iPad. After starting the app in question and logging into your Google account, press on the item File located in the bottom menu and press on modulo of your interest, to open it with the browser installed on your device.

How to create a survey on Google Surveys

Google Surveys

Google Surveys is another service you can use to create a survey with Google, especially if your intention is to do market research.

The platform in question allows you to create a survey and obtain detailed results in a few hours, with the possibility of directing questions to the desired audience. You must know, however, that it is a paid tool (€ 0.09 per response) and the total cost to carry out a survey varies depending on the questions created and the number of responses you wish to receive.

To create a new survey from computer, therefore connected to the Google Surveys main page, log in with your Google account and click on the button Keep it going. On the screen Email preferences, set your preferences, press the button Forward and click on the option View the terms of service. Once this is done, put the check mark next to the item I accept and press the buttons Send e It begins, to access the main Google Surveys screen.

At this point, click on the button +, at the bottom right, to create a new survey and enter its name in the field Survey name. Then specify the text of the first question in the appropriate field and press on the relative icon of the pencil, to choose the type of question by selecting one of the options available from Single answer question, Two options with image, Multiple choice, Rating scale, Open question etc.

If necessary for the chosen option, enter the answers of your interest in the field Enter response text and, in the section Question options, customize the various options available (eg you can choose the order in which the answers are displayed).

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Complete the creation of the first question, if you want to add more questions, click on the button +, choose the type of question in the screen Select a question format and press the button Add question. Then add any answers and repeat the process for all the questions you intend to include in your survey.

Google Surveys

Once this is done, select the tab Choose the audience and put the check mark next to the option of your interest between General population (the survey is shown on all sites in the Google Surveys publisher network and viewed by a set of visitors browsing from computers and mobile devices) and Utenti on an Android smartphone (The survey is viewed by all people who have downloaded the app Google Opinion Rewards on your Android device).

In both cases, specify the type of audience you prefer to fill out the survey by indicating the country of residence and, if available for the option previously chosen, also the age range, the tongue and the gender of belonging.

Then press the button Confirmation, set the frequency with which to propose your survey (One time, Every week, Every two weeks, Every month e All quarters) and specify the number of responses you want to receive in the field Number of responses required (minimum 5). In this screen, in the sidebar on the left, you can also see the total cost of the survey which increases and decreases based on the number of responses you have indicated.

At this point, click on the button The survey begins, enter the required payment information on the screen Enter your payment information and press the button Buy, to make the payment and start your survey.

By accessing the main Google Surveys screen and selecting the option Surveys in progress, you can view all the polls created and not yet finished. By pressing, instead, on the item Surveys completed, you can find the data collected for each completed survey. More info here.

Finally, I point out that Google Surveys is not available in the form of an application for smartphone e tablet. If you do not have a computer available, you can still create a new survey and monitor its data using the browser installed on your mobile device.


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