How to create a new Facebook page

To promote a commercial activity or a website we can both rely on advertising circuits and use the very high number of users that can be found on social networks such as Facebook. It is not wrong to say that Facebook is considered by many to be the hub of the Internet, thanks to the massive use with which everything is shared on this social network (even after the data scandal that involved the company, its use has not decreased at all, indeed people continue to use it without problems).

Most of the world’s companies and professionals have understood that Facebook can be a powerful channel for promoting brands, products and services, coming into direct contact with customers and strengthening the business by spending little or nothing (at least for the primary purposes, then obviously the largest companies and multinationals have an entire office that deals with marketing and advertising. how to create a Facebook page to promote our business or to boost visits to a newly born site.

READ ALSO: How to create a shop on Facebook Shop with product catalog

How to create a Facebook page

Having a Facebook Page or Fan Page can therefore be a valuable adjunct to having a website because it allows greater participation by interested visitors. With Facebook, the company goes to the customer, without making him move, without disturbing him and without forcing him to commit to get information.

This sort of marketing can prove to be very effective, given that the company shows itself to the customer who, passively or not, receives the messages almost without realizing (even more so if we have a large number of followers). All blogs they also have a Facebook page to bring together regular readers and allow them to receive real-time updates that come out on the site, as well as practically any business (even a lawyer, notary or accountant) can open their page and present to a large audience for his work and services.

Create a personal profile on Facebook

The page is not to be confused with the profile or group: a shape it’s personal, a group is a community of people around a specific object or topic, while at page was specifically designed by Facebook as one way for businesses, organizations, companies and celebrities to communicate with the public in an official way. Before creating the pages, you must first have a personal profile (which will act as the page administrator).
Per sign up for Facebook we open the official page and press on the item Create new account.

We enter the required data on the page and click on subscribe. Once inside we can customize the profile even more by choosing a photo and a cover image, so that those who visit the page can also find out who is its administrator; the personal profile is in fact completely independent from the page, whoever creates the page does not necessarily have to be visible.
Generally, if you want to interact with the public and promote a business or project, you are hoping to connect with hundreds or even thousands of customers and potential customers on Facebook. But probably not everyone wants to see travel and vacation photos or private comments on movies or concerts so you have to separate things so those who follow the page do not necessarily have to know our business, whether it be a company or a single freelancer, a page is more suitable for commercial purposes. The fact is that, even admitting that you know how to create a professional site, for the promotion you need the advice of a professional with results that are not always programmable.

Create a Facebook page

A Facebook page can be easily promoted and at low costs (even zero!) by directing the message to millions of users who respond to certain and specific characteristics. The Page can be customized as you wish and, for each of them, viewing statistics and growth trends are available.
To open and create a page on Facebook we open the site for the creation of Facebook pages, turning on with the account created previously.

First you need to choose the name of the page: for commercial activities it must coincide with the name of the activity, while for sites the name of the site. This step is as important as choosing a new website.
You need to use a word or two that will allow people to find the Page in the search and recognize what it refers to or, simply, you can use the name of the organization or company. Keep in mind that a name that is too verbose, long or complicated, could become visually awful as it is placed next to every communication, message or comment we make.
Obviously we also insert the other required fields (Category, Description etc.) and we immediately choose both the cover image and the image of the page photo, so that they can be easily found by users; at the end of the initial work, click on Create page at the bottom left to immediately start administering it.

With your personal Facebook account we can administer the page, manage the settings and contents that will be part of the bulletin board (photos, posts, links, messages, videos, etc.); you can also assign administration rights to other users or remove yourself from the business.
After creating the named page and the essential information we need to add an image for the page. For a professional, such as a consultant or a photographer, you can choose to use the photo of yourself or if the page is that of a company or a product, it is advisable to use the company logo.

READ ALSO: How to ban from a Facebook page

Find your page

Some people have a hard time finding their newly created page because there is no direct link on the Facebook home page to access it after creating it.
To access the pages that we administer or that we manage on behalf of third parties, simply access the Facebook page management site, obviously after logging in with our account.

Edit the page

By opening our web page we will immediately see the section with all the information that we can modify or add (as long as we are authorized to do so or if we are the creators of the page); all we have to do is click on the pencil icon next to each item or press on the item Edit page information.

In another article we have also seen Editor to create static and personalized Facebook pages, adding the welcome or other; in another article the best applications to add to Facebook pages to communicate with fans.

Advertise the page to increase subscribers

When Facebook users follow our page they can interact with it, all their friends will see the activity on it and they can, eventually, decide to subscribe too. This builds the popularity of the page and the promotion of the business.
To promote the page for free just use the tools that Facebook has made available for each page; these tools are accessible by opening the web page by administrators or editors and clicking on the button Promote.

We press on two or more marketing tools offered and follow the suggestions proposed, so as to be able to reach a large number of users (even just by advertising on Instagram or highlighting posts we can really make many users and many interactions). For any business it is very important to have fans because you can interact with them and we can send messages, news and offers to them; we must therefore use all the tools offered to be ever more successful.

Create a paid ad on Facebook

If you want to pay Facebook to promote the page and also reach new people, you can create an ad that will be displayed on the Facebook site with the word “sponsored” even on profiles of new users.
To take advantage of this paid service (widely used by companies and web pages) let’s go to the button Promote present on the page then press on the tool Get more users O Get more users to visit the website (if we are advertising a website or blog).

Admittedly, this paid promotion has been studied really well and can be absolutely effective.
The announcements in fact they can involve a featured post, a continuous promotion or a sponsorship on compatible user profiles: the ads thus do not go in the pile as if it were a TV commercial but they can be addressed on the basis of detailed demographic and social data, such as geographic area, gender, age, marital status and even the employer. Any marketer will agree that one of the most effective ways to generate new fans is to give promotions or gifts. For example, you can offer a prize when you reach a certain number of fans or create contests or contests. To pay Facebook for the service offered we can use both PayPal and any other type of card (credit card, prepaid card and compatible ATM card).

Note: Facebook’s policy changes often regarding gifts and contests (to avoid scams) so check the terms of service first.

Conclusions

To conclude, we can recommend, to make the most of the Facebook page, to follow some simple rules:

• post interesting content regularly
• include information about actual services and products
• collect and stimulate comments or like their friends or relatives

We also always examine customer stories, their feedback and appreciation, photos and their videos always concerning the subject of the page. We use paid ads in a scientific and reasoned way, so as to have in a very short time many fans who are not just friends and relatives.
If we have a blog or a website, it is possible to configure the page to display the RSS feed of the articles.
While you’re at it, here’s the link for become a Fan of Best Option.

If instead of the page we want to manage a Facebook group, we refer you to reading our guides How to create groups on Facebook e How to use groups to buy and sell on Facebook.