Thanks to artificial intelligence, automation can reach a whole new level, as exemplified by the unique Drive-Thru MacDonald’s, the number of which is likely to increase in the future and most likely only within this restaurant, according to information provided by Restaurant Dive. MacDonald’s is said to sell a key to Drive-Thru powered by artificial intelligence.
MacDonald’s will extend the availability of AI-powered Drive-Thru
According to the aforementioned source, McDonald’s will sell its McD Tech Labs to IBM in December in order to “further accelerate” the development of automated voice ordering systems. The new agreement will help apply the technology to more countries, languages and menus, and will allow McD Tech Labs to join IBM Cloud & Cognitive Software.
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It’s worth recalling that McDonald’s began testing its AI-powered Drive-Thru for taking orders at 10 Chicago restaurants in late spring this year. The system was not perfect, as it is difficult to define the accuracy of around 85%, forcing workers to intervene on around 1 in 5 orders, but the technology was said to have brought “significant benefits” to both customers and employees. However, it still requires a lot of corrections.
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Chris Kempczinski, the company’s CEO, said it would take over a year or two to deploy the technology on a larger scale. The company’s actions, in turn, show that IBM is the key to success in this field.