The Dutch startup CRYPTOTAG has launched a new product called Zeus. This is the successor of two-year-old Thor. Both Zeus and Thor are sturdy records where you literally hit your recovery seed. These are the twelve or twenty-four words that you get when you create a new wallet.
Such a recovery seed offers a dilemma. You don’t want to share this with anyone, because then you give control of your bitcoin out of your hands. But at the same time you have to store these words in an analog way. If you write those words on a sheet, then that brings with it risks. Consider, for example, fire damage.
We spoke to Zeus about Adusan Šćekić, the founder of CRYPTOTAG.
Who is Zeus for?
“Our older Thor line is aimed at the HOLDER who have invested more 5,000 to 10,000 euros in crypto and have multiple wallets. In the past two years we have noticed that there was a lot of demand for our HODLERS product with less than 5,000 to 10,000 euros in crypto, but who do find our product interesting and are seriously engaged in their investments.
We started to think about how we could answer this question with a premium product for a good price. That has become the Zeus. With a price of 99 euros, this product is now also interesting for anyone who owns 1,000 euros in crypto and takes security seriously. “
Why did we choose numbers instead of beating words? Because on Thor you store letters that together form words.
“For the Zeus, we chose the BIP39 numbers because they are much easier to get in titanium than the long BIP39 words. Because we have devised a smart way to immortalize these numbers in titanium, we have managed to save in the production process. Far fewer parts are used. We can pass on this saving to our customers. “
What is the customer experience?
“An example: If you like motorbikes, you buy a nice motorbike. The engine is a very personal possession and becomes part of a personality. After purchasing a motorcycle you can show who you are and you can be part of a community.
Crypto is digital. It is not tangible, but owning crypto is very personal. People are part of a community. But that personal physical possession is missing.
CRYPTOTAG is physical and tangible. People find this cool. They can now feel, see and touch their crypto with our beautiful design product.
That is why we think the crypto community has embraced us. We make their personal love and identification with the crypto community tangible in a super beautiful product. And you have the safest backup in the world. “
The CRYPTOTAG Zeus is available on their own website and at Cryptomaan and costs 99 euros.