“Radeon RX 6800 XT and RX 6800 at recommended price early 2021”

The launch of the Radeon RX 6800 XT and RX 6800 meant a long-awaited return for AMD, which after many years really lagging behind can once again compete with Nvidia in the top tier. Like other launches in the autumn of 2020, the duo was quickly blacked out by extremely low supply and not least recommended prices that are completely impossible for retailers to meet without making a loss.

At the moment we’ve had a private conversation with AMD. They’ve assured us that in 4 to 8 weeks there will be AIB cards available att the MSRP. They say they’ve enabled the AIB’s to achieve the 650 dollar MSRP and they expect that to happen within 4 to 8 weeks.

So, we’re not taking them at their word based on everything that’s happened. That’s the information they’ve given us, it’s now on them to achieve that.

A Youtube video of Hardware Unboxed where availability and prices are discussed, shows that graphics cards at AMD’s recommended prices will be available within four to eight weeks – according to AMD. Specifically, these are partner-made models (AIB), which at present are several thousand kronor over SEK 6,990 for the Radeon RX 6800 XT and SEK 6,249 for the RX 6800.

According to AMD, the recommended prices should come as a result of them “making it possible” for their partners. What this means in practice is not clear, but since all parties in the sales stage – from partner manufacturers to distributors and resellers – talk about large losses if they were to meet the recommended price, there are two alternatives.

The first and most obvious is that AMD lowers its prices to its partners, which means that they can deliver graphics cards that are ultimately closer to what AMD announced. Option two is that nothing happens at that end without AMD instead going in with discounts at retailers. However, the latter would not solve the long-term problem but would be a temporary measure.

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In terms of accessibility, it is an issue that is still written in the stars. There is still an extreme shortage and Swedish retailers are still confused about deliveries. When the partner cards were launched, Komplett openly stated that customers who stand in line can expect extremely long queue times – until sometime during the first half of 2021.

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