CES 2020 was the starting point for Samsung's new strategy, which used the prestigious Las Vegas stage to present the new range of QLED 8K, 4K and MicroLED TV. The goal of the Korean giant for 2020 is in fact to optimize its 8K QLED technology, while making it more economically accessible to the general public. The same goes for the MicroLED line which enters the company's catalog to all intents and purposes, despite the still prohibitive prices for most users.
As for QLED 4K TVs, the focus of the year will focus on improving the brightness, contrast and quality of details. In short, Samsung continues the path on the path traced in 2019, refining the QLED technology and implementing some features that will make the happiness of the most demanding users.
2020 in the sign of 8K
Samsung's 8K production for 2020 includes two different TV lines: the top model, called Q950TS with "Infinity Screen" design without frames and the Q800T, the price of which should be in line with a premium 4K TV. Both models promise a significant increase in performance guaranteed by the second generation of the Quantum Processor 8K, designed to further improve upscaling and noise reduction, by virtue of the new algorithm developed to restore image details.
Samsung has also improved the efficiency of the system Full Array Local Dimming (FALD), capable of dividing the panel into many microzones whose brightness is managed automatically and dynamically, with peaks in terms of nits which, according to what the company said, should reach 20% more than in the past, keeping the at the same time the consumptions unaltered
The new Adaptive Picture + can instead optimize brightness and contrast of the scene reproduced according to the environmental conditions of the room, while Adaptive Sound + adjusts the audio parameters according to the surrounding noise.
The Q950 TV will then offer the design Infinity Screen with a screen-to-body ratio of 99% and a thickness compared to the entire display of only 15 millimeters, as well as support for technology Q-Symphony which allows you to create a dynamic and coordinated sound using the audio capabilities of multiple devices. The Q800T models will instead be configured with 4.2.2 channel speakers and with the new OTS + audio processing system.
Samsung then decided to look to the future with the system AI ScaleNet which optimizes streaming streams for 8K content: this particular algorithm optimizes and compresses the transmitted data to save bandwidth consumption. The company is also partnering with Amazon and YouTube to create new 8K content.
All QLED 8K TVs will also offer tuners ATSC 3.0, the next generation transmission standard that promises support for higher resolution and more realistic interactive experiences in the use of "traditional TV".
The 4K standard and the future of MicroLED
The new range of Samsung 4K TVs will consist of Q60T, the Q70T, the Q80T and the Q90T which will replace the respective models released in 2019. The Q80T and Q90T models will be equipped with panels Direct Full Array while only the Q90T will be able to show off the renewed technology Ultra View Angle, which increases viewing angles. Again Samsung has designed a new image processor, the Quantum Processor 2.0 4K, which takes advantage of AI-based upscaling technology and new generation machine learning, capable of guaranteeing better image quality. More specifications on the Samsung QLED 4K and new details on the features will be published in the coming weeks, as well as announcements on the new LCD TVs without QLED filter.
THE MicroLED panels they have been present in the Samsung line up for some years but the price and the gigantic formats have reserved this category of products to a niche audience. The company therefore decided to create smaller versions of the famous "The Wall" MicroLED display, with 75, 88 and 93-inch panels, all 4K. These will be sold with a pre-assembled frame, like normal televisions, while the 110 (4K), 150 and 292-inch 8K panels will require professional installation. Obviously, this technology has prices that are still infinitely distant from the market average, but the strategy adopted by Samsung bodes well for the near future.