The authenticity of New Balance sneakers can be traced through the Cardano blockchain

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IOHK CEO Charles Hoskinson has announced a partnership with the New Balance brand, through which the authenticity of products can be tracked through the Cardano blockchain.

Hoskinson said that Cardano and New Balance will launch a global program to verify the brand’s clothing and footwear. That is, any pair of sneakers can be tracked using the blockchain. At the same time, ADA tokens are not planned to be used.

Earlier, universities in Switzerland and Malaysia announced the use of blockchain to authenticate certificates of higher education. Moreover, in Malaysia, launched a national diploma authentication program.

In addition, Penfolds, an Australian winery, uses the VeChain blockchain platform to verify the origin of the wine, while William Gran & Sons uses the blockchain to track the whiskey supply chain.

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