MOSCOW, Sep 27 – PRIME. Sales of push-button phones in Russia from September 21 to 25 grew 3.5 times compared to the previous week, Eldar Murtazin, a leading analyst at Mobile Research Group, told RIA Novosti.
On Sunday, the “Explain.rf” portal reported that citizens called up for partial mobilization will be able to take a simple, push-button telephone with them to the unit, which will be stored in a designated place and issued to a serviceman at a time determined by the daily routine.
“The demand for push-button phones has grown due to partial mobilization, since smartphones cannot be taken with them. At the same time, push-button phones were bought not only by those who were mobilized. Sales are quite high, they grew by 3-3.5 times,” Murtazin noted .
According to him, an indirect confirmation of the growth in demand for push-button phones is the “sagging sales” of all electronics in almost every segment.
According to MegaFon, in the period from 21 to 25 September, sales of push-button phones in the operator’s retail network grew by 86% compared to the previous week. Most often, customers purchase devices from Texet, Philips, Itel, Nokia and Vertex brands. A similar situation is observed in the retailer “Citilink”, sales of push-button phones in the indicated period increased by 17% compared to last year.
The press services of the mobile operators Beeline and Tele2 declined to comment. RIA Novosti also sent a request to MTS.
In Russia, a partial mobilization has been announced by presidential decree since September 21. According to Defense Minister Sergei Shoigu, a total of 300,000 reservists will be called up, which is just over one percent of Russia’s total mobilization resource.