Switzerland’s direct democracy has recently provided the government with a response as to whether the Swiss want a ban on tobacco advertising. 57% of voters were in favor of the ban.
The legal ban on tobacco advertising is intended to protect the young Swiss generation from addiction
Previous national laws already forbid advertising tobacco products on TV or radio, but in other media the advertising was legal. Sunday’s vote was intended to protect the younger generation from smoking, recognizing that it would help to prevent tobacco products from being advertised in newspapers, on billboards, on the Internet, in cinemas and at mass events.
These types of strict prohibitions have traditionally caused great controversy, opponents believe that they hit freedom, suggesting that after smoking the same alcohol or sugar could do the same. However, the numbers speak for themselves – a quarter of Switzerland’s 8.9 million people have associated their lives with tobacco products, and there are 9.5 thousand lives each year. smoking-related deaths.
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While banning advertising seems like a frivolous way to combat this addiction, research in the United States has found that reducing point-of-sale advertising alone has the potential to reduce smoking by 16% and prevent up to 630,000 smoking-related deaths.