VK creates an analogue of the Steam and Epic Games platforms for Russia and the CIS

MOSCOW, 19 Sep — PRIME. VK is developing its own analogue of the Steam and Epic Games platforms for Russia and the CIS, Owlcat Games products can become exclusive to VK Play, the Vedomosti newspaper writes on Monday, citing a source in a Russian IT company.

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“VK is negotiating with a number of gamedev studios on agreements for the exclusive representation of games on the VK Play gaming platform in Russia and the CIS. A source close to VK told Vedomosti about this and an interlocutor in a Russian IT company confirmed this. Thus, VK expects to create a Russian analogue of the Steam and Epic Games platforms. Owlcat Games products can become exclusive to VK Play, companies can announce a partnership before the end of 2022,” the newspaper writes, citing a source close to VK.

VK decided to occupy the niche of online sales of games, since now users with Russian cards cannot legally buy games on foreign sites, the newspaper reports, citing a source close to the company. According to the interlocutors of the newspaper, VK plans to make the shooter Atomic Heart, developed by Mundfish, its exclusive. The source of the newspaper claims that the game will be available only through VK Play.

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“We are open to all developers who want to effectively grow their products on the Russian market. For this, VK Play already offers favorable conditions: the lowest commission on the market of 5%, marketing support and flexible formats of cooperation,” the newspaper quotes a VK representative as saying.

The developer of the Steam online store, Valve, on March 2, disabled the main payment methods for Russian users, including payment by Visa, Mastercard and Mir cards.


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