French Avril will follow his Matins eggs on the IBM Food Trust blockchain

The Avril group, number 1 in France for oils and proteins and in particular owner of the Lesieur brand, has announced that it will join the program IBM Food Trust in order to follow its range Matins eggs on the blockchain.

The group April explained that this initiative was part of his efforts to reposition the brand Matins around new commitments: "hens raised without antibiotic treatment, fed 100% French cereals, and good farming practices controlled by an independent organization".

By joining IBM Food Trust, the French group wishes to offer its customers greater transparency for its organic, open air, Label Rouge or standard eggs.

Thanks to a QR code written inside the boxes, consumers will be able to access various information such as the breeding method, the way the hens are fed, the date of laying and receiving the eggs or the date of packaging and shipping to distributors.

Matins is committed to responding to changing expectations and concerns by listening to market trends and its consumers. The blockchain records immutable information at each stage of the process and provides transparency to consumers about the quality claims of the product they consume, "the group said in a statement.

The blockchain more and more actors the food industry. At the start of the week, we learned thatAxiane Meunerie, one of the leaders in the manufacture of flour in France, now made it easy for consumers to follow the origin and stages of manufacture of its products using this new technology.

Large distributors, such as Auchan and Carrefour, also operate the blockchain in order to offer enhanced traceability to their customers. This summer, crossroads even claimed that sales of its “blockchain” products had increased.

According to the Jupiter cabinet, this sector could also save $ 31 billion by 2024 with product traceability enabled by blockchain.