Boston-based research company SEMRush reported that Bitcoin is the third most popular means of paying for online purchases in Italy.
According to the results of the study, Bitcoin became the third most popular means of payment for online orders, second only to the American payment system PayPal and the Italian prepaid card service PostePay. At the same time, Italians use bitcoin for online payments more often than Visa, Mastercard and American Express payment systems.
In 2018, the online shopping market in Italy exceeded the volume of 40 billion euros. Every month, 215,800 online purchases are made in Italy with payment in bitcoins, and American Express cards are used only to pay 189,000 purchases per month. Visa and Mastercard are not at all popular – 33,950 purchases per month. PayPal pays 1.3 million purchases per month, and PostePay cards – 1.2 million.
Recall that in February of this year, Kaspersky Lab analysts said that one in eight people in the world used bitcoin and other cryptocurrencies to make purchases on the Internet. In addition, data from the Coinmap platform show that the number of companies accepting bitcoin for payment has grown by more than 700% over the past six years.
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