In this complicated period because of the measures taken to contain the spread of COVID-19, updates regarding the progress of the consumer technology market in Italy. The market analysis company GfK is continuing to monitor the situation and after the first report on the week from 17 to 23 February, updates arrive.
How COVID-19 impacted the consumer technology market
In this case the data refer to the days from February 24 to March 1, 2020, before therefore new measures to counter the spread of SARS-CoV-2 in some areas. According to what reported by GfK there has been an estimated decrease in the -1.9% (in value) compared to the average of the previous four weeks.
The figure is therefore to be considered partially positive if we consider that in the period from 17 to 23 February there was a drop in the -8.4% (adopting the same methodology). It is also interesting to note that an increase of + 8.8% (considering the product basket monitored by the Retail Panel Weekly GfK).
Together with the mere numerical data, always GfK led a poll aimed at knowing what consumers think of it. The COVID-19 and more generally the situation is of some concern, even if in part the effect will be mitigated by the online purchase.
What are Tech purchases for Italians
Again from the market analysis carried out in the period indicated above, the COVID-19 it may have pushed (even indirectly) the purchase of certain products. The data refer to the same week last year and are "to value".
- Televisions + 7.5%
- Smartphone + 13.3%
- Notebook + 5.8%
- Washing machines + 4.7%
- Air Treatment + 122.7%
- Shavers -3.7%
- Average Tablet -1.1%
In summary, GfK estimates that the impact of COVID-19 it could be limited on the technology market in Italy, only partially slowing the good start marked in 2020.
There online selling it could be the real turning point to face the ongoing emergency. Having to spend more time at home, the habits of the Italians have therefore changed to adapt to the new (imposed) lifestyle. And not only consumer electronics to have benefited (+ 5%) but also clothing (+ 2%) and personal care (+ 9%).