Instagram is testing paid subscriptions

The paid subscription model is currently very popular on many platforms, mainly streaming ones, but not only because social media is also becoming interested in it. Now Instagram is testing such a function.

Want to watch content posted by your favorite creator? You have to pay for it

Paid subscriptions are gaining popularity on social media platforms. Now Instagram is also testing it, although the option is currently limited to users in the United States. Only if the tests are successful there, the subscription will be made available globally.

How is it supposed to work? Instagram doesn’t complicate things too much. A special button will appear on the creator’s profile, with which we will be able to join the subscription. In return for payment, we will receive access to content such as Stories or Live materials. Additionally, subscribers will receive a special badge that will distinguish them. The monthly costs are likely to be determined by the creator himself, but according to the information, their range can range from 99 cents up to $ 99 per month.

Such a model will surely appeal to the creators who will gain the possibility of additional earnings. But will the users be equally satisfied? Probably not, because many people are unlikely to be pleased with the prospect of further expenses.