Mondelēz is preparing the arrival of the LU cake on the blockchain

To demonstrate his commitment to sustainable agriculture, the producer of the famous LU Petit Beurre will provide traceability data to consumers this summer. This information is therefore recorded on the blockchain.

Food industry is in reconquest. Consumption habits are changing and consumers are expressing distrust. Industrialists, like Mondelēz, therefore seek to restore trust with the consumer.

One of the solutions developed to achieve this consists in brands to use blockchain. This technology allows them to collect and store data during the production process.

Follow the farmer's wheat to the plant

Number one manufacturer of cookies in France with brands like LU Petit Beurre, Mondelēz therefore partnered with a specialized startup. Connecting Food thus offers a platform dedicated to food transparency.

For the food industry, the blockchain allows him to demonstrate his use of sustainable wheat in the production of his LU cakes. Data stored on a private blockchain includes the supply of wheat to production.

Mondelēz and its factory in La Haye Fouassière near Nantes are associated with other players in the wheat sector (cooperatives and millers). For the industrialist, this is "the first blockchain applied to a cookie brand "

Is blockchain the future standard in the food industry?

As for the use of this technology, it "reinforces the bond of trust with consumers", already claims the brand. It remains to convince them, and first to inform them.

To consult the "dynamic" information relating to the "journey of wheat from the field to the factory", consumers will be able to scan this summer, via their smartphone, a QR code printed on the product. Location of wheat harvest, identity of the farmer, date of transformation of wheat into flour … All these data will be published.

Transparency is not the only issue for the industrialist around this blockchain project. It is above all commercial. Mondelēz thus wishes to demonstrate its use of local wheat and its commitment to a sustainable agriculture and the environment. A growing concern for customers.