Since 2020, online events have been steadily gaining in popularity, including these paid events. On the ClickMeeting webinar platform, this year, the average earnings from paid online events amounted to over PLN 2,000. zloty. We also found out how much the record holder earned in 2021.
Only in the first quarter of this year, the total value of tickets sold for online meetings was PLN 1,275,510. In 2021, the total revenue amounted to over PLN 7 million. Online paid events are becoming more and more popular and it seems that this trend will continue. The Polish webinar platform ClickMeeting informed that the record holder earned PLN 108,000 in revenue for one event in 2021.
In 2021, in Poland, through ClickMeeting, the organizers of paid webinars in total earned PLN 7,152,474. We can see that the interest in online paid events is growing all the time. Entrepreneurs very quickly saw the possibility of earning money on such events, and thus the diversification of their revenues. Today, anyone who is an expert in their industry can organize an online course and share their knowledge, earning money on it and not incurring the costs of renting a conference room, catering or paper materials, and at the same time being able to reach recipients from all over the country
– comments Martyna Grzegorczyk from ClickMeeting.
Platform experts say that the paid webinar industry will continue to develop in the coming months. The data itself shows a huge upward trend, especially when we take into account the fact that in 2020 less than PLN 2.5 million was earned on paid webinars, while more than half of this amount was achieved in the first quarter of 2022. We learned from additional information that in the first quarter of this year there were already 556 paid conferences and webinars, and the average earnings on each of them amounted to PLN 2,294.
Paid webinars have gained particular popularity in the recent period. Both the organizers and participants could appreciate their undeniable advantages. Currently, we are dealing with a consistently growing interest in this formula. Undoubtedly, it is one of the most important trends in the online events industry, which will also be important in the long term for the entire marketing industry. The development of technology also undoubtedly contributes to the much higher attractiveness and accessibility of such events. Currently, to organize them, all you need is an appropriate webinar platform and integration with one of the secure and instant payment systems. As can be seen from our last report, Only in 2021 our users earned the equivalent of over PLN 7 million in this way. The record event in 2021 brought over 108,000 revenues, while in 2022 so far over 57,000. zlotys and I am sure that this trend will continue
– comments Dominika Paciorkowska, Managing Director of ClickMeeting.