. What is Basic Attention Token? Here is Detailed Crypto Money BAT Koin – In this article, What is Basic Attention Token? We will answer the question and examine the project in detail.
Advertising is one of the most critical revenue models for most online businesses, but to put it mildly, the advertising industry is a dinosaur. The model hasn’t changed in years and desperately needs an overhaul.
The Modern Age of Digital Advertising
Advertising used to be a different game. We went from street leaflets to billboards to TV. However, the game is now a little different. It would seem that modern advertising is easy, as it turns out.
We have search engine giants like Google and social media platforms like Facebook. Facebook currently has more than 2 billion users. This is about 30% of the world’s population. Therefore, advertisers and marketers flocked to social media and used a variety of methods to target their target audience.
In fact, digital advertising has become so profitable that it surpassed television commercials in total revenue collected in 2017:
In 2016, Google was the largest recipient of global ad revenue, collecting $ 79 billion, while Facebook also generated an astounding $ 27 billion in revenue.
The thing with Digital Marketing, however, is that it is pretty much hit and miss and not attractive enough to catch someone’s attention. Most of them are extremely vague and consist of annoying popups that no one has clicked anyway.
Before we go any further and show you how bad the current situation is, you should know the overall hierarchical structure of the digital advertising industry. There are three big players in the system. Imagine you are about to watch a video on Youtube and see an ad before this video starts.
In this context, you, the user who watches the video, is the User. The person whose video you want to watch is the Publisher and the person who creates the ad is the Advertiser. In this dynamic, you, the user, are interested in the publisher’s content, the advertiser is in the same niche as the publisher and wants to target you with the content.
Now, in all this dynamic, the advertiser sells their products and the advertiser gets the commission from the publisher. But what encourages users to watch ads in the first place? Of course, you can say that users get free content and may stumble upon something they love. However, users don’t like looking at ads, if given a chance, they will likely skip it.
Dishonest Platforms
Besides users, advertisers, and publishers, there is another player in this ecosystem that we haven’t mentioned yet: the platform. In our example above, Youtube is the Platform. To maximize users’ interest and make sure they watch ads they are interested in, these platforms have taken their games to another level. They started researching their users’ private data and internet searches and handed the data over to behavioral scientists.
Using this research, they were able to fine-tune and direct specific ads to the user’s needs. Combining machine language and artificial intelligence, these platforms were able to show exactly what you wanted to see. This is exactly what happens when you google “the best hotels in Jamaica” and your Facebook page is filled with beautiful Jamaican hotels.
So the obvious question to ask here is… “is this legal?” Well… yes and no.
A company can analyze the behavior of its customers, but it becomes problematic when they sell that data to another company. Now why isn’t this so ethical?
You are literally violating the privacy of your users. You are giving data that the user may have given you voluntarily (or unwillingly). You share your user’s interests, likes and dislikes on a silver platter. In fact, this topic was under the agenda (at the time of writing) until very recently.
What is Basic Attention Token (BAT)?
BAT is short for Basic Attention Token; It is a digital advertising token built on the Ethereum blockchain. The purpose of the BAT token is to create an ad exchange marketplace that will connect advertisers, publishers and users in a decentralized way. BAT’s aim is to monetize the user’s attention and eliminate all other unnecessary expenses related to ad networks.
Basic Attention Token [BAT] takes care of the following:
Serves as a unit of exchange by cutting intermediaries
It rewards users, publishers and advertisers.
Users get paid for paying attention to advertisements.
Publishers get some of the ad revenue as is the norm.
Advertisers get better ROI for their content.
The BAT team created Brave, an in-house native browser that integrates with the Bat system. BAT tokens are the local cryptocurrency to be used by the system.
Features of Brave Browser
Privacy: User’s browsing data is kept completely confidential. As a result, all the information needed for ad matching will not be available. Third party trackers are also automatically blocked.
Advanced ad matching: Brave browser, intent signals, active tabs, URLs, keyword search login information, browsing information, etc. It stores a complete collection of user data along with it. The platform, in conjunction with the Brave browser, is the appropriate time and place for users to browse experiences in order to be able to provide them with offers.
Improved experience: Users do not need to reach external servers for every page load. Because ad matching is done natively, it provides quality browsing, good battery life, less data usage, and minimal distracting content streaming.
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