Categories: Technology

Alphabet grows but only thanks to Google's advertising results

Alphabet is the parent company of Google, whose financial results for the first quarter of 2020 allow us to understand what health Google accounts enjoy. Of the 41.159 billion dollars of Alphabet's turnover, 40.975 billion come from Google which therefore weighs 99.5% of Alphabet's total turnover.

In the reference period the company recorded a growth of 13%, very interesting given the global economic scenario. The majority of Google's turnover obviously comes from the advertising market, for a value of 33.763 billion dollars: of this a share of 24.502 billion dollars is linked to the results of the Google search, while the advertisements on Youtube recorded an equal value for just over $ 4 billion.

Interesting to report as among the Google services Cloud ones have collected a turnover of 2.777 billion dollars: it is a figure in 52% growth compared to the corresponding period of 2019 confirming how consumers and professionals are increasingly using cloud services.

Alphabet's operating profit touched $ 8 billion, while Google's operating profit alone reached $ 9.2 billion. The difference, decidedly consistent, is linked to investment activities in new activities which represent the core of Alphabet and the reason why this company was formed by Google management over the past few years.

From Alphabet data we can therefore derive how many businesses that see it engaged are still in great loss, rewarded by the high margins that Google is capable of. The latter has advertising activity at the center of its business but registers a growing interest in the package of its cloud services.

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