Facebook is sexist? Businesses report problems with advertising for women’s products

The Facebook platform, owned by Meta, has again hit the fire of criticism. As the report claims Center for Intimacy Justice, Advertisements for women’s health products and services are rejected on the grounds of “adult content”. It has even been alleged that Facebook is sexist because it “arbitrarily indicates whether the advertised product is allowed or not.”

Looking at the way Facebook treats advertisers, according to the report, it’s hard to wonder at the conclusion that Facebook is sexist.

While Facebook’s advertising policy itself prohibits the promotion of products or services that focus on sexual pleasure or reproduction, the said report indicates that it is being followed in a sexist manner. It allows you to advertise products for men that include the care of intimate zones, increase sexual possibilities, or even “bring masturbation to a new level”. Of course, all ads of this type are written and presented in such a way that apparently no one knows what’s going on.

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The problem is that similar ads, but with women’s problems in mind, are simply blocked by Facebook. This was shown by an analysis of 60 companies, according to which even advertisements for breastfeeding workshops, information materials on sexual intercourse, or products to strengthen the muscles of the pelvic floor are banned on Facebook. Of course, the company itself has clean hands, citing the desire to protect the feelings of people around the world.

We welcome advertisements for sexual products, but we prohibit nudity, and we have specific policies on how these products can be sold on our platform. We’ve provided advertisers with detailed information on what types of products and descriptions we allow in our ads

A Facebook spokesman told Engadget.

The report itself highlights the problem of the difference between advertising aimed at men and those targeted at women. This directly points to some kind of discrimination, because in the end, female-oriented Facebook ads must be subjected to massive censorship in order to “pass through the sieve.” However, it should be remembered that Facebook is invariably a work in the hands of a private company that does not have to moralize us and can act according to its own see teddy bears.