Although a few days ago it was announced that Microsoft is considering adding advertising to free Xbox gamesit has now been revealed that Sony Interactive Entertainment will continue the same steps with PlayStation games.
According to a new Business Insider report, the move is intended to incentivize developers to continue creating free-to-play titles, giving them one more way to monetize them and, just like on mobile, rewards could be offered in exchange for viewing advertising. It is claimed that Sony has not yet decided whether to take a share of advertising revenue, and that it could charge partners for data on consumer behavior in PlayStation games.
“The goal is for the ads to appear as if they were part of the game, like digital billboards in sports stadiums,” the report states. “Formats could include ads that offer viewers rewards for viewing the ads and promotions for in-game items like avatar skins.”
“The new initiative, which is expected to launch in late 2022, would put ads within PlayStation games themselves, which would be sold through a private marketplace,” the sources said. “The goal is for the ads to appear as if they were part of the game, such as digital billboards in sports stadiums. Formats could include ads that offer viewers rewards for viewing the ads and promotions for in-game items such as avatar skins. “.