Earlier this year, Porsche provided the world with two electric bikes – the Porsche eBike Sport and the Porsche eBike Cross for $ 10,700 and $ 8,549, respectively. They combined carbon frames and lightweight Shimano EP8 motors with 85Nm of torque in a 2.6kg magnesium housing. It looks like the business has been successful, because from the recent investment in Greyp, Porsche electric bikes may gain significant importance.
Porsche is clearly trying to go even deeper into the e-bike market. The company has just announced that it has acquired a majority stake in Greyp Bikes, becoming an important player in the stock market game for this Croatian eBike company. Until now, Porsche has only been a minority shareholder, but looking at it having previously made significant investments in Rimac, the investment in Greyp (Rimac’s spin-off brand for eBike) does not seem strange at all.
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As it happened, Porsche acquired a 10% stake in Greyp in 2018 at the exact same time as it invested in Rimac. Earlier this year, Porsche closed its almost 25% ownership stake in Rimac, and has now decided to go even further with Greyp. This reaction was triggered by a third-party attempt to buy a sizable controlling stake, which Porsche competed with its “pre-emptive right”.
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The acquisition is expected to close early next year, when Porsche will become the majority investor in Greyp and Rimac’s original founders and CEO Mate Rimac will remain the minority.