AMD Radeon is bleeding market shares to competitor Nvidia

A while ago, SweClockers was able to report that no less than nine out of ten graphics cards sold are now a Geforce, at least at some of the largest Swedish retailers. New figures are now coming in which show that AMD’s catastrophic sales decline is not isolated to more northern latitudes but applies worldwide.

According to rival Nvidia, which quotes research firm Mercury Research, AMD has lost five percentage points to the green team in the past quarter. In just one year, the proportion of Radeon has gone from 38 to a paltry 18 percent. That is more than halving AMD’s share of the global market.

As there are no more players providing graphics processors for desktops, AMD’s losing market share is going straight to Nvidia. The green team can now account for as much as 82 percent of the market. The gap between the two arch-rivals has never been so great.

In the current generation, AMD made the controversial decision to reuse older circuits in the latest Radeon 300 series. The flagship Fiji in Radeon R9 Fury, Fury X and soon also Nano offers all the bigger news, but still suffers from poor access to graphics processors.

The next generation is known as the Arctic Islands and will be introduced sometime in 2016, probably with 16 nanometer technology. However, these do not meet today’s Nvidia Maxwell but the successor Pascal, who is taking the step to the second generation High Bandwidth Memory.

Source: Tweaktown.