According to research conducted by the online software for checking visibility and positioning, SemRush, among the most used payment methods for shopping online on Italian e-commerce there is Bitcoin. The data refer to the period between October 2018 and September 2019.
Italians apparently to pay online they prefer technological tools. In fact, in first place is Paypal with 1,383,000 payments per month, in second place in the ranking is PostePay by Poste Italiane. In third place, as mentioned, instead we find Bitcoins.
Surely the result surprised many, but on online stores, Bitcoin has reached an employment average of 215,800 times each month, doing better than credit cards like American Express, which reaches fourth place with a total of 189,000 monthly transitions.
As for the use of credit cards such as Mastercard, Visa or Maestro in general, their use is chosen drastically. In fact, these are used to pay on Italian e-commerce approximately 34 thousand times a month.
The peak of use of a cryptocurrency like Bitcoinhowever, it surprises a lot. In fact, this is a payment method that not all Italian e-commerce portals use or accept. Although of course competing with systems like Paypal which are accepted everywhere is very complex, we can say that Bitcoin is still buying a large portion of the market in Italy.
According to SemRush’s research, the month in which Bitcoin payments peaked was June 2019, when 368,000 transactions were seen throughout the month. It is no coincidence that this period coincides with higher values of the cryptocurrency, precisely this year, in fact, the value of the BTC had touched the 13 thousand dollars in June.
Semrush’s analysis shows that total purchases made on e-commerce have also increased. In fact, during 2018 the total spending on these platforms has reached 40 billion euros. In addition, 62% of residents in Italy admitted that they use online stores at least once a year. Finally, we can say that the overall figure is certainly positive for Bitcoin, as it is becoming an increasingly popular online method and increasingly considered valid by the average of Italian consumers.