In early 2021, Apple allowed owners of its devices to completely block the data tracking functions used by social media in line with targeted advertising. This is how this new Apple privacy policy hit the giants who lost billions of dollars on it.
How did Apple’s privacy policy contribute to the $ 10 billion loss?
This is indicated by the report Financial TimesAccording to which allowing users to opt out of data tracking on their smartphones has led to huge losses. Without this data, applications such as Facebook, Twitter, Snapchat, and YouTube could not target specific ads to specific users, which discouraged advertisers from cooperating with these social media.
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This new Apple privacy policy has completely blocked applications from accessing the Advertising Identifier (IDFA) on the user’s device. This made developers no longer have direct and detailed access to user activity as well as identification information, which 96% of Apple owners took advantage of, and no wonder.
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It’s also not surprising that Facebook was against this option, as it turned out that the company lost over $ 8 billion in revenue on it. Including Snapchat, YouTube and Twitter, losses are already reaching $ 9.85 billion, and this will be just the beginning, because Google is also expected to introduce a similar option on Android devices in the coming year.
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