This is indicated by the report Financial TimesAccording to which allowing users to opt out of data tracking on their smartphones has led to huge losses. Without this data, applications such as Facebook, Twitter, Snapchat, and YouTube could not target specific ads to specific users, which discouraged advertisers from cooperating with these social media.
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It’s also not surprising that Facebook was against this option, as it turned out that the company lost over $ 8 billion in revenue on it. Including Snapchat, YouTube and Twitter, losses are already reaching $ 9.85 billion, and this will be just the beginning, because Google is also expected to introduce a similar option on Android devices in the coming year.