Breitling Top Time Limited Edition – source: Breitling
With his new Top Time Limited Edition, Breitling provides digital certificates based on the blockchain and allowing customers to prove the authenticity and ownership of the timepiece.
The famous Swiss watchmaker Breitling turned to the French startup Arianee and its consortium – which includes other luxury watch brands such as Audemars Piguet and Vacheron Constantin – to monitor its Top Time Limited Edition on the blockchain.
Each owner has a " private and unique digital passport "Linked to the watch and including various data such as serial number and date of purchase.
We are proud to be able to offer an enhanced ownership experience to clients Top Time of Breitling thanks to an improved warranty program. This project is an excellent illustration of how our open source protocol can improve existing service programs, "said Emmanuelle Collet, co-founder of Arianee, in a statement.
Following this partnership, Antonio Carriero, Global CDTO at Breitling, joined the advisory committee of the blockchain consortiumArianee.
It is up to us to change and keep pace with society. Arianee and his blockchain technology are an opportunity for us to strengthen the bond with our customers, ”said Carriero.
Released in 1960, the Top Time of Breitling is distinguished by its famous “Zorro dial” and is one of the collector models of the brand founded by Léon Breitling in Saint-Imier in Switzerland.
In January, the watchmaker Ulysse Nardin (Kering group) has started to offer its customers a certificate warranty anchored in the blockchain of Bitcoin.
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