Crucial announces the closure of its Ballistix sub-brand, leaves the RAM market to dedicate itself 100% to SSDs

Through a press release, Micron announced that it has decided to readjust its business strategy for its RAM memories aimed at the Crucial enthusiast public. As a result, Micron discontinued the Ballistix, Ballistix Max, and Ballistix Max RGB lines.

It’s not clear why Micron abandoned its only family of enthusiast RAM. However, the company said in the statement that “will intensify its focus on developing Micron’s product roadmap for DDR5 clients and serversalong with the expansion of Crucial’s memory (for servers) and storage product portfolio.”

The end of Ballistix

The Ballistix series, which has been around since the dawn of DDR, was the only enthusiast memory Crucial had in its arsenal. Now we understand why the company never made the transition to the new DDR5 standard. However, Crucial sells memory under the JEDEC DDR5 standard and will continue to do so. These standard memory modules do not have heat sinks or other finishes.

Micron will end Crucial Ballistix product lines

BOISE, Idaho; February 16, 2022 – Micron has released the following information regarding a change in its business strategy for Crucial memory.

• The company is ending the shelf life (EOL) of its Crucial Ballistix, Crucial Ballistix MAX, and Crucial Ballistix MAX RGB product lines.
• The company will intensify its focus on developing Micron’s DDR5 product roadmap for clients and servers, along with expanding the Crucial memory and storage product portfolio.
• The company will continue to support the high-performance computing and gaming communities with its award-winning SSD products, such as the Crucial P5 Plus Gen4 PCIe NVMe SSD, the Crucial P2 Gen 3 NVMe SSD, and the popular Crucial X6 and Crucial X8 portable SSDs.

“We remain focused on growing our portable SSD and NVMe product categories, which offer storage solutions for PC and console gamers. In addition, Crucial’s JEDEC-standard DDR5 memory provides mainstream gamers with DDR5-enabled computers with better high-speed performance, data transfers and bandwidth than previously available with Crucial Ballistix memory,” said Teresa Kelley, Vice President and General Manager General of Micron’s Commercial Products Group.