How to be a Trending Topic or Trend on Twitter What does it take to highlight a post or Hastag?

Surely it has happened to you that you publish a tweet and nobody reacts despite the fact that the topic we raise is interesting. Now we make some suggestions so that that does not happen to you again, and so on you can get the most out of your tweet.

Use Techniques that Position your Tweet in Trends

Being a trend in Tweet is not by magic, for this you must follow some techniques and perform some changes in your personality that will allow you to get the most out of your social network, here are some ideas that can help you:

Insert Images that Summarize your Tweet

It is verified that those tweets that have attached images generate a higher rate of engagement or loyalty, So try to create an image tweet every three or four text-only tweets and thus be better positioned in the feed of your followers. See how you can position your tweets with images:

When you use images elongated or horizontal are best in to post on Twitter. SIf there is something you want to show in the tweet, try to be clear, that you do not have to extend it, that way it will be easier for your followers to quickly understand what your tweet is about, and so they can decide if they want to enter to see the written information you left, reply to you, put yourself among their favorites or retweet you.

In the following example, you will see a tweet that has an image but it is not elongated, and for that reason several things happen:

• The message is truncated.
• The brand logo is cut.
• It is not easy to distinguish what they want to communicate.

Always be positive

In the network, nobody likes to follow people who complain about everything that happens in their lives, they consider them toxic people, normally these people share things like this: “very bad service here”, “heavy traffic”, “even when I will get sick”. If you want to keep your followers loyal strive to bring good things to their lives, give them things that are helpful to them.

Avoid confrontation

Avoid confrontation. There will always be a tweet with which you disagree, and you do not have to play blind, you can make your voice heard, but it is better than make a comment that is kind. The debate is good in its fair measure, but do your best to avoid it being a fight.

Don’t take it all personally

The people who are behind their electronic devices believe that they are protected by anonymity, and they believe they have more strength to say things, sometimes offensive, many of those things they would never say face to face with that person. You can always stand out and be polite.

Watch what you say

Be careful what you say because it can be used against you. Avoid trolling people even if you are very upset. In a moment of rage it is better to wait to think with a cool head to be able to tweet, and thus you will be avoiding confrontation.

Many people hide what they are when they are on the Internet, and they will do things that they would never dare to do in real life, that is why it is very likely that they will say offensive things in order to irritate you, scratch your reputation or claim you and thus also bring out the worst of you. The best thing is that you laugh at those comments, and do not see it as something relevant to modify your actions, and in case you know the person you do not solve it there, better go and talk face to face with him.

Take care of your brand

If you have a brand on Twitter, least of all take the comments personally, People can be very angry and try to offend you about something about your product or service, but never being a brand you must respond to customers with annoyance or showing disrespect.

Remember that the problem is not with you only, it is with the brand that you represent, and that if there are things to improve, the duty is to be humble and put to work so that it does not happen again.

In the case that you are a brand, it is also an extra means through which you can be in contact with your customers. For it you must define your profile as a brand, that is, the values ​​that will characterize you, see with what tone you will communicate, if it is a friendly or more formal tone, and from there build your history.

The objective of the networks is that you can be in constant contact with clients or potential clients. If you are a person, it gives you a springboard to get your ideas, ways of seeing things and share topics that attract a lot of attention.

These suggestions are just some of the things that will make you trend on the net.

Trending topic is a term coined by Twitter when editing your profile to refer to the most used keywords on the social network during a certain period of time. ¿How Trending Topics Work on Twitter?

It is a concept related to trends and fashion themes, which everyone is talking about at any given moment, trends or TT in Twitter they are determined by an algorithm. Identify topics that are popular at one point.

Instead of topics that were popular for a time or daily, in order to help you discover the latest discussion topics that are emerging on Twitter.

How do trending topics work on Twitter?

Make use of the word or hashtag. This does not become a trend because of the volume of use, but because of its popularity at a given time a scaling strategy is recommended, instead of posting all the messages at once. The goal of a TT is to stay in the TOP 10 for several hours.

You can use influencers or a contest and take advantage of that initial push to spread the message to other users of the network from there, the key is that the content is good enough that these users can continue to participate and contribute.

Competition is another key when it comes to being Trending Topic On twitter. Often times, the top positions on the charts are occupied by news events such as political announcements, events, and TV shows.

What Hashtag to use

The content, and especially the hashtag, is the determining factor of success. It has to be oriented to be social and organic, the hashtag doesn’t have to be about the brand, it has to represent it. Therefore, it is much better to use #MyBestTrip than # ViajesMartínezR.

This way, users will see the hashtag and are more likely to share their experience. When users they enter to see the hashtag, it is very likely that your tweet is among the first. And it will have a lot of visibility.

As for the length, it is better to have between 10 and 21 characters. This does not affect the algorithm, but yes to the reading and understanding of the users, where by the way you can share your whatsapp status, that is, on Twitter

In addition to the hashtag, the rest of the message has to motivate users to interact, especially the community in the company account eThey are the first to see your message And they’re the ones that will make sure it starts to get louder, so keep that in mind.

After some time, don’t be afraid to give up and replace the hashtag. As we have said, although the volume of mentions is maintained, Twitter will favor the new conversations arise.

Things you should not do

You can’t Tweet the same thing over and over without adding new information or content. Twitter sees this as spam, and Twitter can penalize you for it.

You can’t cash in on a hashtag on another topic and try to make it yours. No problem with the post especially if it is related, but Twitter can suspend accounts that take advantage of the conversation and try to change it, never buy followers, comments or the like.

And it doesn’t hurt to remember that of course, no insults, hateful comments, or sexual content and references.