Israeli investment company iAngels is promoting the adoption of cryptocurrencies and is run by three women. The founders of iAngels are Agada Nameri, a former lawyer, Mor Assia, software engineer and Shelly Hod Moyal, a Wall Street veteran.
By partnering with blockchain startups to secure investments and education of traditional venture capital investors, iAngels is helping build the crypto ecosystem in Israel.
The company manages over $ 60 million in funds, and Bitcoin accounts for 20% of its portfolio. Agada Nameri said the fund offered 40 percent profits this year to investors who initially were skeptical about directly holding crypto assets.
“We build the crypto ecosystem with them”,
explained Mor Assia.
Investing in crypto projects and the benefits of a varied experience
The iAngels investment portfolio includes holdings of mining hardware manufacturer Bitmain and tokens in many crypto projects, from Tezos to Telegram. Although they are considered Bitcoin lawyers, the three co-founders have invested in many other projects such as Orbs and Bancor. Each of them brings a relevant aspect to the discussions with potential collaborators.
“My engineering studies are very useful when talking to entrepreneurs, especially when discussing complex aspects of specific technologies.”,
said Assia.
“Most of our investors are more traditional. We are able to offer portfolio management in this industry … We are the bridge between the old world and this new industry ”
Nameri explained.
The third co-founder, Shelly Hod Moyal, added:
“I certainly see myself as a bitcoiner. We manage funds for thousands of investors from 50 countries … We have been very active in explaining technology and educating the public. I also had discussions with older people who explained what bitcoin is and what blockchain is. “
Beyond being an investment company run by women, a rarity in itself, iAngels also brings a note of irony when it comes to participating in the crypto space.
Mor Assia, the wife of the founder of eToro, is also the daughter-in-law of a member of the board of the International Bank of Israel, David Assia. Even as part of one of Israel’s strongest banking families, Assia educates its four children to value decentralized technology more than traditional financial institutions.
“This is the way they will live their lives,” she said. “They will not depend on traditional banking.”
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