One of the most popular customer rewarding methods are loyalty programs. Many brands opt for point systems or bonuses offered when purchasing products and services. An analyst by the name of Harry Alford believes that these programs can stimulate the adoption of large cryptocurrencies.
Customers can become crypto investors
Harry Alford published on Medium a post entitled “Cryptocurrencies Can Turn People into Investors”. He argues that integrating Bitcoin into loyalty programs could enhance consumer experience while increasing Bitcoin adoption:
“Micro-investment in digital assets could very well be the new shopping experience.”
A relevant aspect of loyalty programs is that the reward itself is not really relevant. People like to collect points, but they don’t always use them. The Bond Brand Loyalty marketing company points out that 20% of customers never spend the bonuses they get.
Apparently, customers have neglected to redeem loyalty points worth $ 100 billion.
Loyalty programs in cryptocurrencies
This trend has already begun to be exploited by certain initiatives in the crypto industry. For example, the Lolli site has a user loyalty program in the United States based on Bitcoin.
The Lolli loyalty program offers customers opportunities to earn up to 30% of the value of purchases in BTC. In fact, the Lolli website announces.
“Earn free bitcoin when you shop online.”
The Fold app is also another example of a company that offers “Sats-back” for certain purchases made with partner suppliers, including Starbucks and Amazon.
After all, any method of obtaining cryptocurrencies for nothing is a step forward in increasing adoption. This system is all the more successful as it is associated with an activity that is pleasing to everyone – shopping.