The Bitcoin logo now appears on the Watford shirt

The world of football is proving increasingly attractive to football criptovalute. The search for fresh money with which to solve the very problematic budget holes, has in fact advised the football teams to welcome the sponsorship proposals from companies operating in cryptography.
The last example in this sense is that represented by Watford, English club of the Premier League, currently considered the most important national tournament ever on a global level. On the new club tunic, on the sleeves precisely, the Bitcoin logo (BTC), as a result of the agreement concluded with Sportsbet.io, the first betting operator that acquired a license to allow its customers to use cryptocurrencies for their bets.

The terms of the agreement

The sponsorship of Sportsbet.io, which is intended to cover the entire season 2019/2020, is part of an educational program promoted by the platform. Its purpose, in particular, is to spread awareness of the potential of virtual currencies. A message that the platform has decided to entrust to a tournament, the Premier League, which has an incredible diffusion on a global level.
Has been Justin Le Brocque, the marketing director of Sportsbet.io, to explain how the great support of the crypto community in the initial phase of the platform has prompted the company to make sure that the Bitcoin logo appears in the terms of the agreement, considered clearly the right way to repay it.
In turn Scott Duxbury, CEO of Watford, wanted to underline how the decision to put the Bitcoin logo on a Premier League shirt represents a real challenge, however being the logical outlet for the club's attention to new technologies.

Football and cryptocurrencies, a combination destined to grow

The partnership signed by Watford represents only the last act within an ever closer relationship between football and cryptocurrencies. Just think for example of the agreement between Atletico de Madrid and Chiliz, following which the second club in the Iberian capital entered into Socios, a platform to which they had already joined Juventus is Rome for Serie A, the Paris Saint Germain for Ligue 1 and the West Ham for the Premier League.
Still in the Premier League, the agreement signed just recently between Manchester City, champion of England, and Superbloke, a company known for developing video games on football. In this case, the partnership provides for the tokenization of the many axes present in the citizens' list so that they can be used within FC Superstars, a decentralized application (DApp) that allows users to create their own team and carry out the operations that are usually carried out by the technical director.
Even Benfica, the famous Portuguese club, has decided to accept proposals from the world of cryptography, in turn signing an agreement with UTrust, a payment platform, to allow its fans to use Bitcoin and Ethereum in transactions. In short, as you can understand the combination of football and cryptocurrencies is getting narrower.