Xe video cards, Intel loses two prominent marketers

Chris Hook and Heather Lenon, central figures of the team of marketing that Intel was assembling to support the return to the market Dedicated GPUshave left the company. There is no official note from the Santa Clara house at the moment, but the news has reached the ears of several US newspapers and has subsequently been confirmed by Hook himself on Twitter.

An unexpected development, if we think that Intel has just started to speak concretely about its efforts in the world of dedicated GPUs and in 2020 it will provide more information – indeed, it should even bring a first product on the market, even if at the moment there are no concrete details.

Both Chris Hook and Heather Lenon have a long history in the graphics industry and were previously part of AMD's Radeon Technologies Group (RTG).

Hook was the protagonist of the launch of several AMD products, including the Hawaii GPUs (R9 200), while Lennon dealt with the relationship with the community by creating the “Red Team”. Chris Hook had been hired by Intel in April 2018, while Lennon a year later.

Farewell to Intel comes a few weeks after that of Jon Carvill, Intel's former vice president of marketing who switched to startup NUVIA, New challenger for Intel and AMD CPUs in servers. Corridor voices report both Hook and Lennon are headed for a startup … whether it's NUVIA? We'll see.

For Intel, the hunt for new figures for those positions openswithout forgetting that the company appointed Karen Walker in October as Chief Marketing Officer and senior vice president.

Marketing, although it seems like a bad word to many, is an essential part of any successful company: communicating your news effectively can make the difference between success or failure. What do these goodbyes mean for the Intel GPU project? It is early to find out and speculate, we are waiting for developments.