AMD provides guidelines to resellers on "scalping" prior to product launches

When long-awaited products are launched, both customers and retailers are faced with what is called “scalping”, users or companies that buy larger quantities of products and then resell them at higher prices than the market price. This is a problem that has recently hit customers who want to get hold of a graphics card in Nvidia’s Geforce RTX 3000 series.

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AMD is well aware of the problem, and ahead of the launch of the Ryzen 5000 series processors and the Radeon RX 6000 series graphics cards, the company is said to provide guidelines to resellers on how to handle the problem of scalping. The information comes from the Youtube channel Redgamingtech (via Videocardz), and comes in the form of a letter sent to resellers of AMD products.

The letter describes a number of measures AMD recommends that retailers implement to ensure that individual customers cannot buy excessive volumes of the products. The company also recommends that retailers implement systems to identify and block automated purchasing systems, so-called put. AMD also recommends CAPTCHA systems that better ensure that customers are human and not one bot-function.

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Furthermore, AMD urges resellers to limit the number of products to one per customer, and that they use queuing systems that allow the customer to be notified if a sold-out product is back in stock. However, the recommendations do not stop at the launch date, and AMD also urges resellers to limit the number of products resold to other resellers for three weeks after the launch date.

It remains to be seen how many resellers and partner companies will choose to take on AMD’s recommendations, and if so, how many of the measures in the letter they adopt. AMD will launch the Ryzen 5000 processors on November 5, and will unveil the graphics cards in the Radeon RX 6000 series on October 28, 2020. Prior to the launch of the latter, AMD has, according to its own statement, ensured that it will not be a “paper launch”.