Bitcoin User Profile Statistics according to Google Analytics

Bitcoin User Profile Statistics according to Google Analytics

The Coindace site has made the Bitcoin users’ statistical profile based on Google Analytics data.

According to these data, crypto-enthusiasts have a rather boring life. Most are interested in financial services, investments, computers, and so on. An extremely low percentage – 3% – has shown interest in dating, travel or movies.

Bitcoin users – men between 25-35

90% of Bitcoin users are men – a percentage that is reflected in the blockchain industry as a whole. In terms of age, most of them are between 18 and 45 years – about 10% barely reached the majority, while only 1.65% are over 65 years old. The 35-44 age category represents about 30%, which means that half of them are part of the millennium category.

bitcoin community engagement by gender google analytics


Most Bitcoin users refer to themselves as “avid investors” and “technofili”.

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Desktop users

Despite Google’s vulnerabilities, Chrome is still the number one browser for 62.46% of Bitcoin users. Only 1.76% use a browser with privacy settings, such as Opera.

bitcoin community engagement by web browser google analytics


However, it is worth noting that Google Chrome has over 90% of the global market share when it comes to search engines. However, only 60% of Bitcoin users follow the trend.

Bitcoin users’ statistical profile shows that most opt ​​to use the desktop versus the mobile version.

At first glance, that does not seem very interesting. However, it is estimated that almost 80% of Internet usage is made on mobile. Despite this, 75% of Bitcoin users stay on a desktop.

bitcoin community engagement by device type google analytics


Most likely, the motivation is that trading often requires more screens. Users feel more comfortable on Mac or PC than on smartphones.

Wallets are on the mobile

This can be a daunting statistic for mobile wallet providers. It is also another major indicator of how the degree of use can be improved on the desktop version.

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Wallets such as Ledger Nano X have tried to push people to the mobile phone, but apparently users are not yet ready.


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