Carrefour brings organic wine to its Hyperledger blockchain

crossroads continues to develop around the blockchain and some traceability some products. 25 FQC products are traced on its platform. Information from Bordeaux wine 2019 organic Large Malartic are now also available to consumers.

crossroads continues its journey into the universe of blockchain. In terms of the use of technology, the brand is therefore focusing on the traceability of its Carrefour Quality Line distributor products (FQC).

However, fresh products are no longer the only ones concerned. The French distributor thus signs the beginnings of wine on the blockchain. Only a product reference, of the brand Carrefour Bio, is concerned at the moment.

A wine blockchain ready to welcome other references

As with the other Carrefour products already traced on its private blockchain, consumers have access to information on the wine journey Large Malartic Bio from a QR Code displayed on the bottle.

For this project, the distributor has partnered with partners: Johanès Boubée House, the group’s wine subsidiary, Rauzan cellars and Land of Winegrowers. The latter therefore provide data relating to wine, such as the place of harvest and the method of production, to allow traceability from the vine to the supermarket shelf.

The blockchain it’s a factory to build trust with unchangeable information. The farmer is on the move since the information he delivers remains his and no one passes behind him to modify it, “explains a Carrefour executive on the The gallery.

To allow the information to be made available, crossroads therefore deployed a private blockchain or from consortium. Thus, only the actors directly concerned by the product have access to the system.

A “trusted factory” beneficial to sales

If only one wine is concerned today, other references from the retail chain are likely to join the blockchain. This is the trajectory followed by Carrefour in the food industry.

Carrefour has set up a consortium with the various suppliers of the FQC sectors. At the end of January, 25 FQC products (salmon being the 25th) were traced on its blockchain platform developed in-house – and based on open source technology Hyperledger Fabric.

According to the French retail giant, the blockchain reassures consumers. Last fall, after seeing sales of its “blockchain” products increase, Carrefour announced its ambition to deploy it to all of its quality sectors by 2022.