Crypto-broker Huobi launches an assault on institutional investors

The group Huobi announced the launch of Huobi Brokerage, a service of crypto-trading dedicated to institutional investors.

Huobi wants to attract the zinzins to the cryptocurrency market. For this, the Singaporean group has launched a new service specially designed for institutional and wealthy individuals.

In a press release, Huobi specifies that the service is published by its subsidiary Global Institutional Business (GIB) based in Gibraltar.

The institutional investors and large fortunes could be the main contributors to market growth in 2020, but barriers such as low liquidity and lack of products are holding back widespread adoption. By introducing institutional quality products, we aim to advance the entire cryptocurrency economy, "said Ciara Sun, Vice President of GIB.

According to the group, on Huobi Brokerage, investors have access to "high quality" liquidity pools, competitive prices and an "all-in-one" solution for trading Bitcoin, USDT, HUSD, TUSD, USDC and PAX.

The platform should also support XRP, Ethereum, EOS, litecoin and Bitcoin Cash in the first quarter of 2020.

2019 has brought the first wave of institutional interest, but 2020 is the time when we expect the sector to mature with increasing demand, "added Sun, noting that Huobi now serves more than 1,700 institutional customers.

In addition, Huobi Brokerage intends to deploy new products soon, including rate options and one conservation service.

According to an investigation by the investment manager Fidelity, 22% of American institutional investors have cryptocurrencies and 40% are interested in investing in this new asset class within 5 years.