In recent years, graphics card sales have been strong, especially in higher segments. Demand has been driven by enthusiasts with deep pockets and by people who have been digging for cryptocurrencies. In 2018, however, mining with conventional hardware decreased, while Nvidia’s Turing family was considered expensive and in addition to support for ray tracing offered minor improvements over the GTX 1000 series.
The events caused Nvidia’s sales to fall like an anchor, with several quarters in a row showing around 30 percent lower revenues. It is only during the third quarter of the year that the trend reversed, something that according to the analysis company Jon Peddie Research also applies to the graphics card market in general. From the previous quarter, sales increased by 42.2 percent, and compared with the third quarter of 2018, it increased by 6.2 percent.
Manufacturer | Q3 2019 | Q3 2018 | Q2 2019 |
---|---|---|---|
AMD | 27,08 % | 25,72 % | 32,08 % |
Nvidia | 72,92 % | 74,28 % | 67,92 % |
Over the past ten years, the average increase between the second and third quarters has been 14.9 percent, which is why the increase is remarkable. It also agrees well with Nvidia’s reported figures, where the company’s third quarter reversed a downward trend. Total sales landed at USD 2.8 billion and 10.5 million cards, increasing by just over USD 166 million on an annual basis.
Compared with the same period the year before, AMD is going from 25.72 percent of the graphics card market to 27.08 percent, but is losing significantly compared to the previous quarter. Starting next year, however, the two players will be joined by Intel, which hopes to enter the market for dedicated graphics cards.
Going forward, Jon Peddie Research does not believe in any major upswings for the market, where it is valued at $ 15 billion in 2023. This is the same sales as for the full year 2018. The reason is that integrated graphics circuits are becoming increasingly sharp, while many are switching computers to mobile devices.