After ten years, 385 videos and more than a billion views, Michelle Phan abruptly disappeared from YouTube in 2016. Even on her Twitter and Instagram there was complete radio silence. For a moment the internet thought that Phan had died.
A real trendsetter
Phan has made fame as one of the first beauty vloggers on YouTube, you could even say that she is responsible for that whole genre. Millions of people from all over the world watched and listened to her. And then she was suddenly gone.
At that time she had 9 million subscribers on her YouTube channel. You can still find messages from fans among her old videos that they miss her.
Why she stopped
A year later she came up with an explanation. “Why I Left”, an 11-minute opus, is her best-watched video. The video has no less than 13.5 million views. She discusses how her life has changed and that she also has successes offline. In the heyday of her YouTube channel, she was on the cover of Forbes magazine and earned $ 60,000 a month.
She has found something better than YouTube
“I need spontaneity, otherwise I’m really bored,” says Phan in an interview with The Cut. And she now receives sufficient impulses from blockchain and bitcoin. “I’m actually more enthusiastic about bitcoin than when I first discovered YouTube.”
Phan has become a real bitcoin evangelist in recent years. She is an investor in Quarters, a cryptocurrency gaming company that is run by an ambitious twelve-year-old. He became frustrated that all the coins and digital gold pieces he had earned in a video game would just disappear if you stopped playing that game.
She also participated in various podcasts about bitcoin and hosted a podcast with Ryan Higga in which Andrew Yang was a guest. He is the democratic presidential candidate with a preference for cryptocurrency.
She believes that every entrepreneur should invest in bitcoin. “It’s probably the most important investment you can ever make in your life.”
The development of bitcoin is similar to that of the internet
“At the moment, bitcoin is not yet easy to exchange for services or goods. I can’t go to a cafe now and buy a drink from it. ”
“For now.”
“That was the same with the internet. Do you remember when there were only internet cafés? And now we have internet on our phones. “
Beauty and bitcoin
The switch from beauty vlogger to bitcoin maximist may seem illogical, but there are similarities between the two.
“I like decentralization,” says Phan. “YouTube is decentralized, in the sense that everyone can have a channel, have their own network and can create their own content. Bitcoin is not really owned by anyone in the same way. It is not led by a higher authority. It is not a company. There are no board members. For the first time in history you can be your own bank. We have never had that before. “
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