ICE Acquires Bridge2 to Strengthen Bakkt Efforts

Credit: Angelo Giordano – Pixabay

Intercontinental Exchange (ICE), the mother house of the crypto-startup Bakkt, acquired Bridge2 Solutions.

ICE acquired the loyalty solutions provider for merchants and consumers Bridge2 Solutions for an undisclosed amount.

Founded in 2006 in Florida, Bridge2 Solutions helps major global brands to engage and retain customers more effectively.

Following this takeover, the owner of the New York Stock Exchange wishes to integrate the services offered by Bridge2 in its future crypto-payment application developed by its subsidiary Bakkt to enable brands to offer more innovative loyalty programs.

In addition, the operation will "accelerate the development of the application Bakkt Said Jeffrey Sprecher, President of ICE, in a press release.

Last year Bakkt launched the first physically settled Bitcoin futures (in BTC and not in dollar) then options on these.

The young shoot is now focusing on its crypto payment application general public and works in particular in close collaboration with Starbucks, as the first partner merchant, for a launch in H1 2020.

With the app Bakkt, we will offer consumers for the first time a platform to use all their digital assets, loyalty points and game tokens, in a user-friendly wallet. The relationships of Bridge2 Solutions with banks and merchants will allow us to launch new products that will increase loyalty and allow consumers to trade, transfer and spend digital assets in innovative ways, ”added Mike Blandina, the new CEO of Bakkt.