NVIDIA: Those who switched to Ampere GPUs spent $ 300 more than their previous video card

Switching to a GeForce RTX 3000 desktop video card spends – on average – $ 300 more than the previous GPU. the data contained within a presentation by NVIDIA for investors, in which data on the performance of the company and the markets in which it operates are analyzed and rattled off.

While booming in other areas, NVIDIA has always seen the gaming its leading sector: a 100 billion dollar market where the so-called “Gen Z” – the digital natives born between 1997 and 2012 – the one who spends the most hours a week on video games, well81% of digital natives play and do it 7.2 hours a week.

There are about 3 billion gamers in the world, compared to 2.3 billion in 2017, with a more or less constant slice of PC gamers. Of these, 80 million are also streamers and creators. NVIDIA’s goal has always been to capitalize on this potential customer base and we can say, looking at the numbers, that it has succeeded in full.

Gaming GPU revenue shot up to $ 11.4 billion in the last fiscal year, with an average price up 13% and a unit boom of 11% compared to fiscal 2017 when revenues stopped at $ 3.8 billion. A result that is also a consequence of two years of skyrocketing prices for video cards due to shortage, scalping and purchases by Ethereum miners.

In short, when NVIDIA says that desktop gamers who switch to Ampere GPUs spend $ 300 more than the previous generation, it should be noted that not – at least not in many cases – a will but a contingency of the moment. Assuming (but we are not sure) that NVIDIA has purged the purchases of miners from this estimate, the fact remains that the Ampere GPUs have enjoyed a period of particularly high prices which, certainly, falsifies the estimates a bit. .

Sure, there will be those who have decided to upgrade from a GTX 1050 Ti to an RTX 3070 to give themselves a gift or out of necessity, but most of those who chose to buy a GPU could not help but spend more. And perhaps many have thought “done 30, let’s do 31” opening their wallets even more in the face of generally too high prices.

Thoughts aside, we now have an average figure that allows us to understand how fruitful these last two years have been for NVIDIA, even in the face of a substantial slice of gamers, as many as 71%, who still play with GeForce GTX cards. NVIDIA will definitely want to attack it in the coming years, starting with the RTX 4000 series out this year.

Not only desktop GPUs, even those intended for notebooks have been very successful, a sign that mobile gaming has taken hold more and more: the growth in terms of units compared to 2017 reached 19% while the average price increased by 13% in thanks to a share of gaming notebooks on the total which is reaching 25%.