Tokens and crypto-assets growth driver for Atari

Atari wants to find its place in the world of crypto-assets. The video game publisher is thus preparing in 2020 for the launch (return) of theAtari Token, on the main exchanges. This digital token will be usable especially on Atari Casino, for bets in cryptocurrencies.

Atari is back in the field of cryptocurrencies. The first adventure in 2018 with its partner Infinity Networks had indeed turned short. The realization of this INL project was not progressing "at the expected rate" recognizes Atari.

The publisher does not throw in the towel, however, and announces the return of its crypto-asset, the Atari Token, alongside a new partner (ICICB). Atari specifies that the launch will take place in several successive stages, starting this March.

An Atari Token offering liquidity and designed for casinos

First step therefore through private placements from March. It will be followed by a public launch by September 30. And Atari so wish a token offering liquidity to its owners.

The firm emphasizes that it will contribute to it via the registration of theAtari Token on the main exchange platforms. The key for Atari, "35% of the proceeds from the sale of the Atari Token. »To maximize its chances of success and encourage its adoption, particularly in the video game and the online casinos, the publisher is once again betting on partnerships.

The domain of blockchains and cryptocurrencies is of significant interest, particularly in the areas of the video game industry and online transactions. Our strategy remains to take positions in this area with limited cash risk, in order to best value the assets and the brand. Atari, ”Commented Frédéric Chesnais, CEO of the firm.

This strategy is thus reflected in the use of partners. And as in tokens, the future Atari casino will be entrusted to a third party, ICICB again. Users will be able to play it thanks to their Atari tokens, but not only.

An Atari Casino open to most cryptocurrencies

"The goal is to offer casino platforms that allow players to bet with most cryptocurrencies," said the company. The Atari gambling site is announced for September 30.

This online service should eventually offer “the most popular games, including Atari games. In return, the publisher will recover 50% of net gaming revenue (amount of bets less winnings). Whether successful or not, ICICB has committed to a guaranteed amount of 7.5 million euros over 3 years.

The “short-term launch of our Atari Token in combination with the cryptocurrency casino offers new growth driver for Atari Partners ”underlines the boss of the emblematic brand of video games.

A success would motivate Atari to implement other projects, already "under study". The publisher also recalls developing a second cryptocurrency, the Pong Token. This is intended for "local applications" thanks to the operator license held in Kenya.