AMD Radeon increased during Q3 2020 – without traction from the Radeon RX 6000

AMD competes on two fronts. The company is partly tamped with Intel in terms of processors, and partly with Nvidia and to a lesser extent Intel in terms of integrated graphics circuits. With the introduction of the Ryzen family in 2017, AMD returned to competitive performance and also began to gain market share. AMD has not succeeded in upsetting Nvidia to the same extent, but during the third quarter of this year, Radeon graphics cards have also seen something of an iceberg.

A report from Jon Peddie Research shows that both AMD’s Radeon products and the PC market in general will grow during Q3 2020. The general increase for the PC market will be 9.75 percent compared to the previous quarter and 9.47 percent compared to 2019 Sales of dedicated graphics cards increased by 13.44 percent compared to the previous quarter, and AMD is increasing most of the players involved.

AMD’s increase in the number of delivered Radeon graphics cards will land at 18.7 percent during Q3 2020, where the closest competitor Nvidia will increase by 10.8 percent. It is worth noting here that new products in AMD’s Radeon RX 6000 series and Nvidia’s Geforce RTX 3000 series, respectively, are not included in the statistics. The fact that Nvidia covers a larger price range, which extends from the Geforce RTX 3060 Ti with a price of 399 USD to the RTX 3090 with a price of 1,499 USD, is likely to increase the company’s market share in Q4 2020.

In terms of market share for dedicated graphics cards (AIB), Nvidia accounts for a dominant 77 percent, while AMD increases from 22 percent in the previous quarter to 23 percent. A look at the number of graphics chips delivered for the PC market (PC GPU), which includes both dedicated and integrated graphics, shows a continued dominant position for Intel. During Q3 2020, the company’s graphics circuits in the PC market account for as much as 62 percent.

AMD and Nvidia share the same percentage of 19 percent. The fact that AMD is on a par with Nvidia is partly due to the increase in dedicated graphics cards, but also success in the laptop segment where Ryzen 4000 “Renoir” processors with Vega graphics have taken place in more and more popular laptops. In previous years, Nvidia’s portable dedicated graphics cards have been the largest alternative to complement Intel’s integrated diton.

During the third quarter, Intel returned to dedicated graphics cards with Iris Xe Max, which, however, have not been on the market long enough to be included in Jon Peddie’s Report. Iris Xe Max is a standalone variant of the integrated graphics part Iris Xe and thus represents graphics cards in the entry-level class. In 2021, Intel will introduce the company’s first graphics card in the Xe HPG performance segment, and it remains to be seen how the company succeeds in establishing itself in dedicated graphics cards.

How the market will develop during the first quarter of 2021 remains to be seen, as both AMD and Nvidia are currently struggling with a lack of access to graphics cards in the Radeon RX 6000 series and Geforce RTX 3000, respectively. It is also uncertain what the launch and availability of Intel’s dedicated Xe graphics cards , as the company explores relocating some of its production to partner manufacturers such as TSMC to relieve its own production.

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