Apple could impose a $ 36 billion tribute on car owners

Website Barron’s published excerpts from an Evercore ISI Policy Brief, in which the authors try to explain to the audience why it makes sense for Apple to enter the auto market with its own brand vehicles. Many opponents of this idea argue that car sales bring only a few percent of profitability, which is not a very attractive type of activity for Apple

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It is pertinent to recall that the same NVIDIA founder does not get tired of explaining at every corner that in the future automakers will receive as much money from the owner during the life cycle of one car as at the time of purchase, or even more. The car owner will have to spend money on constant paid software updates, which will endow the car with new functionality.

The same point of view is shared by representatives of Evercore ISI. Apple will outsource the production of electric vehicles to one of its partners, while it will focus on deriving value from the implementation of the software. At its peak, it will be able to receive up to $ 160 billion a year from this business. When this bright and at the same time alarming time comes, the authors of the forecast do not undertake to explain.