MOSCOW, 1 Sep — PRIME. The social network Odnoklassniki (OK) is updating its positioning and launching an update dedicated to hobbies and development, the company said.
The Odnoklassniki social network updates its positioning and launches a new direction of development dedicated to hobbies and various hobbies of users. In support of the new positioning, OK is launching the largest federal advertising campaign in 16 years, My Hobbies is OK, aimed at updating the image of the social network “, the message says.
It is clarified that specifically for the launch of the OK campaign, a new key section, Hobbies, was introduced, with the help of which social network users can find content for every taste.
“A smart tag system allows you to quickly navigate not only in the most popular hobbies, but even in the most niche categories. By the start of the campaign, in addition to user-generated content, OK collected materials from top Runet bloggers on the platform about various hobbies and hobbies,” — noted in the company.
“The key task of Odnoklassniki is to change the perception of the brand, to move away from the image of a social network, where people come to communicate only with a narrow circle of their friends and relatives, to a modern platform where everyone can find any information and like-minded people according to their interests,” the vice-president said. marketing president of VK, which owns OK, Inna Pokhodnya, whose words are given in the message.