What are Google Ads, what are they for and what types of Google Ads campaigns are there?

When we talk about Google, we mean one of the most popular search engines large and efficient that exist today. That is why content developers prefer it to a large extent to publicize everything they have to offer, as well as it turns out to be an excellent tool for people who are dedicated to doing digital marketing.

Since, in Google they can be done all kinds of ads either to benefit the largest companies or to highlight the work of people who work independently and have their own entrepreneurship. Likewise, Google offers us the ability to position images organically, which is quite beneficial for users.

Similarly, Google can also create applications to generate money from quickly and easily. So as you can see, it is a platform that lends itself to all kinds of activities in order to benefit users. So today, we will let you know everything you need regarding the ad campaigns offered by this browser.

What are Google Ads about and what is their main function on this platform?

These are a type of advertising that is done in a totally virtual way, and serves to publicize everything that a company or an individual has to offer customers. As Google is such a large search engine, it allows the results of this type of advertising to be positioned among the first of the searches.

It should be noted that there are advertising networks belonging to the same platform such as the case of Google Ads and before Adwords. In this way, certain searches on Google can be sponsored so that customers are aware of everything the company has to offer them.

Likewise, this type of advertising tools are usually reflected in banners, texts or videos, which have the firm purpose of attracting customers, which can be previously chosen according to the strategic marketing purpose. So they are usually used in a large number of web pages and platforms to grow your company or brand.

It should be noted that there are also options that allow you to display certain types of advertising in the trays of entry of various Gmail accounts. But the ads are only paid when the person decides to open them from their inbox to discover the content of the email. Therefore, it is entirely possible to create Gmail ads if you wish to generate a larger audience.

What are the different types of campaigns that Google Ads offers?

One of the main options that Google offers us is to show advertising through searches that make the user on the platform. In such a way, it is possible to appear in the keywords that must be well planned in advance by the person who pays for this type of services.

On the other hand, there is also the option of Google Shopping, which focuses mainly on people who they have an online store. In this way, searches can be created in order to advertise the products offered by the store and also show the public the special offers without having to establish keywords as in the previous case.

Another good alternative that Google offers regarding its advertising campaigns is for medium of videos on YouTube. In this way, the videos can be uploaded by means of user segmentations in order to pay when the person decides to see the advertising regarding the video for a considerable time.

It should be noted that Google uses various tools to manage your campaigns, among which stand out: keyword editor, Keyword Planner, Google Merchant Center, Google My Businnes and Google Analytics. This last option is ideal for analyzing web traffic and you can link it directly with your personal Google account in case you decide to create or open one.

In this way, you will be aware of all the details regarding the movement of users on your business page, as well as you will be able to know the amount of traffic generated through the advertising campaigns made previously as a marketing strategy.