The international branch of Softline will change its name to NOVENTIQ

MOSCOW, 20 Oct – PRIME. Softline, which has divided its business into Russian and international divisions, announced the rebranding of the latter – it will start operating under the NOVENTIQ brand from October 20, the cybersecurity company reports.

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The fact that the Softline group of companies, registered in Cyprus, plans to divide the business into two independent companies – Softline Russia and Softline Global became known in July. According to the company, this intention was dictated by the situation in which the group’s business in Russia and abroad has become significantly different in terms of operational priorities and market strategies.

Three months later, the company announced that it had closed the deal to separate the business into Russian and international, the former Russian division became the property of founder Igor Borovikov.

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“Softline… from today begins trading under the new NOVENTIQ brand… The rebranding marks the beginning of a new era for this rapidly growing company… Russian business will now operate independently of NOVENTIQ,” the message says.

It is specified that the company will continue to develop as one of the big partners of Microsoft and strengthen relationships with leading technology providers in the IT industry.

Softline was founded in 1993 and provides technological services in the field of digital transformation, cloud technologies and information security. The group is represented in more than 60 countries around the world.


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