What is Instagram Shopping and how does it work? How to Activate and Use it to Sell My Products

Instagram is a platform that is not only responsible for offering personal and entertainment accounts, but also generates many tools for companies, brands and entrepreneurs, such as allowing people to mention your company. In addition, it has allowed the Social Network to be one of the favorites to increase the interactions with prospects and run very successful marketing campaigns.

One of its most prominent commercial options is Instagram Shopping, a function that complies with a virtual display lens, where the brand’s products can be stored, with data such as their price or availability color. This is done in order to better characterize the articles, and provide the user with an easy way to know what they need to know about what interests them.

Collapsed message boxes are avoided by replying about availability or price; product mix-ups; the links in the biography that may be difficult to manage; and the cumbersome communication that can sometimes arise between users and companies: Proposes a practical and fast way to sell, in addition to increasing brand traffic by increasing visibility.

How does Instagram Shopping work and how do I easily configure it?

It ensures that users can identify products found in some of your posts; You will only need to upload the image where one or more articles is visible and each of them you will insert the URL that will direct to your web page. This post will be identified with the icon of a shopping bag in the upper right corner of the post in the Feed; and it will go down to the lower left corner when the image opens.

It allows you to place several links in the same photo, identifying each one with a point in the area where you marked; at the same time that the bag icon is changed to the phrase “see products”: This announces to the customer that items are loaded in the image. By clicking, they will be able to see a different Instagram page called “Store”; here a more specific sample is made, leaving visible other photographs, the description, the price and the option to “See on the website”.

At the end of the “Store” page, other products that have been uploaded to the Instagram virtual display will be reflected, so that other offers of the brand that have been published in past posts will be accessible. In addition, it is really easy to use, understand, and generates all the necessary steps so that the following is a purchase through your web portal… You will see how the sales numbers are boosted! thanks to advertising through ads on this social network.

How do I activate Instagram Shopping to sell my products?

The function can be activated from the configuration of your profile, clicking on an option called “Purchases” and confirming your request in “Continue”. However, for this button to be a possibility for you, you must meet some requirements and a subsequent approval from Instagram.

Requirements to activate Instagram Shopping

1. Products on offer they must be physical and exist on a web page. This option is not yet available for Affiliate Marketing or the sale of digital products.
2. You must have accepted the terms of use of Instagram, and correctly use your account as a merchant. Fortunately, the social network allows you to manage two or more accounts allowing you to have a personal one and the one you have selected for your company.
3. Synchronize your account to Facebook; since it is here that the advertising and monetization of the profiles is managed.
4. Affiliate the list of products, either directly through Facebook, or any other website where you have created and uploaded your catalog (it must be compatible with this last social network, in view of the fact that all campaigns are channeled through it).

After everything is in order and no detail has escaped you, you will go to the configuration to press the button “Register to use the shopping function”. The rest will be a procedure that the platform will do through its algorithm, to comply with all the steps. In this way, Instagram Shopping will be working to sell your brand and of course your products.