How to Create a LinkedIn Company Page and How to Make a Good Company Profile

Currently, the LinkedIn platform is one of the best positioned in terms of the search for job options around the world are concerned. That is why, if you are an entrepreneur and already have a well-established brand, you can make it known to the world through this application, which you can download on your mobile or from your PC.

Since, thanks to LinkedIn you will have multiple options available to boost your company and in this way get attractive deals and have good visibility from the best companies in the sector. For this reason, it is necessary that you are well informed about this labor network and understand in principle what it is for and how it works, since here we are going to indicate how to create a page for your company and create an attractive profile for the herself.

How to create a company page on LinkedIn

Before starting, it is essential that you know that to fulfill this you need to be the one responsible for representing the company, since this account will be exclusive for it and it is necessary to verify that there are no others that have already been created previously for the same undertaking.

That said, the first thing you will have to do is access the official LinkedIn page, either through the PC or through the mobile device. From here, we enter the data and the password to access the platform, to proceed to enter the menu options. Now, you have to select the option that says Products within your profile, which is at the top of the window.

So, you will click on Company Pages and there will appear four different categories where it is indicated if your company is small or if on the contrary it is an educational institution, so you must choose the one alternative that most identifies with your purpose. Next, look at a form where you will have to give the details of your business and where you will indicate that you are the representative and then click on Create Page.

Ideal way to create a good business profile on LinkedIn

Now that you have successfully created your business page, you need to make your business profile quite attractive and captures the attention of customers potentials. Since, as entrepreneurs, we have to look for the mechanisms and means to publicize our services, such as adding the business or the company on Google.

In the particular case of LinkedIn, we recommend that you make your profile different and stand out, you will achieve this through attractive colors and good specifications regarding your company. So you can place a striking cover image that is related to the brand’s logo and everything they have to offer.

Likewise, it is relevant that you complete all the information requested in the profile of the page, so that it is easier for you to potential clients contact you. It is important that you know that you can know who reviews and visits your LinkedIn profile through your mobile or PC, which can be very convenient.

On the other hand, when you fill in the field that says Company description in the profile options, you will have to add a good text where the mission, vision and main objective of your company. We recommend that you leave this in the hands of experts who know about SEO strategies and positioning so that the information stands out in the search engines.

In the same way, you can add Hashtags to make your profile easier to search, as well as we advise you not to put aside the location of your company, since it is important to publicize this aspect. Likewise, we recommend that you add custom buttons so that customers can have more information regarding your site on LinkedIn.

Finally, don’t forget share your page with everyone you know and members of your company to help you get many visits.